The best way to engage the audience is to play with them. The best way to show the attractiveness of your price is to demonstrate it lower than expected.

We played with our target consumers in four cities Real-Or-Not-Real game. Along with some incredible facts, participants tried to guess the real price for Madeyra furniture sets. Most of them were surprised wrongly guessing the higher price. We achieved high engagement and word-of-mouth rate in those cities.