Our name, PeopleBrand, clearly reflects our approach: we believe that to gain the maximum profit you must sacrifice your most valuable asset – your brand. People, including your target market, love most what belongs to them. So we’ll give your brand to them in return for your profit.
P&G approached us with a critical task: to create a high-impact initiative that would not only strengthen the connection between their various brands but also enhance corporate brand awareness. This effort was needed to leverage the strong reputation of high-quality products like Pampers, Head & Shoulders, Fairy, Pantene, and others under the P&G umbrella. The challenge was to communicate the collective value of these trusted brands and solidify P&G's standing as the company behind them, especially during a time when consumer behavior was shifting due to economic pressures.
Westgold aimed to strengthen its brand message with a campaign that not only resonated with consumers but also connected on an emotional level. The goal was to develop a campaign that would bring their slogan, "Food Nourishes the Soul Too," to life. The challenge was to create a campaign that transcended typical advertising, fostering a genuine emotional connection with the audience while subtly promoting Westgold as a brand that understands the deeper, more soulful impact of food.
The challenge was to create an incentive campaign for ÇİNİCİ's new Summer collection. The goal was to develop a compelling promotional strategy that would drive sales and reposition the brand. The client requested that the campaign’s centerpiece be a high-value prize, specifically a trip. Given the brand's shift from strictly classic to smart casual apparel, the campaign needed to attract a younger audience while revitalizing ÇİNİCİ’s image. This involved not only increasing sales but also reshaping public perception to align with the brand’s new direction.
