Landmark, a prestigious hospitality client, aimed to redefine its brand identity to reflect its status as a five-star premium hotel. The objective was to deliver a cohesive branding experience that embodied modern luxury and excellence, aligning with the expectations of discerning clientele. The project involved more than just creating stationery—it required a holistic approach, encompassing everything from photo shootings to the adaptation of the corporate style across all elements of the Landmark Hotel, ensuring a consistent and elevated brand experience.

In the competitive world of luxury hospitality, the brand identity of a five-star hotel must evoke sophistication, exclusivity, and contemporary appeal. Guests expect every touchpoint—visuals, interior aesthetics, and communication materials—to convey premium quality. For Landmark, it was essential to not only establish a modern and luxurious visual identity but also to seamlessly integrate it across all facets of the hotel, from marketing collateral to on-site guest experiences. This would help solidify Landmark’s position as a leading premium destination.

We approached the project with a comprehensive branding strategy designed to highlight Landmark’s five-star premium essence. The process began with professional photo shootings that captured the hotel’s elegance and modern ambiance. These visuals served as the foundation for the design language, which was then meticulously adapted to all aspects of the hotel’s corporate style. This included creating luxurious and modern stationery, signage, digital assets, and interior branding elements. The designs incorporated clean, modern aesthetics, a carefully curated color palette, and premium typography to exude sophistication. By ensuring consistency across all elements — from guest touchpoints like menus and keycards to online materials like the website — we successfully positioned Landmark as a beacon of modern luxury and excellence.