In the competitive world of luxury hospitality, the brand identity of a five-star hotel must evoke sophistication, exclusivity, and contemporary appeal. Guests expect every touchpoint—visuals, interior aesthetics, and communication materials—to convey premium quality. For Landmark, it was essential to not only establish a modern and luxurious visual identity but also to seamlessly integrate it across all facets of the hotel, from marketing collateral to on-site guest experiences. This would help solidify Landmark’s position as a leading premium destination.