Our goal was to significantly increase brand awareness for French Cow and solidify its position as the "original French butter" in the minds of consumers. This required a campaign that would not only highlight the authenticity of the product but also create a memorable and distinctive brand identity in a competitive market.

Despite being a leading European butter brand in terms of sales in the local market, French Cow struggled with weak brand awareness, often referred to simply as "that French butter." The potential entry of another French butter brand with strong communication strategies posed a serious threat to French Cow's market position.

We enlisted Bahram Baghirzadeh, a famous comedian, to play the role of a reporter investigating the original French cows that produce the original French butter. To humorously emphasize the brand's French origin, we blended French cow characters with elements of Azerbaijani national mentality and sayings. For example, we highlighted themes such as marrying local girls to local guys only, the importance of eating local food, and even the necessity of breathing local air to be considered a local guy. This creative approach not only reinforced French Cow's authenticity as a French product but also connected with the local audience by incorporating familiar cultural references. The campaign effectively enhanced brand awareness and solidified French Cow's position as the original French butter in the market.