Develop an interactive photo contest that showcases the whitening power of Blend-a-Med 3D White Luxe toothpaste and increases brand engagement.
A confident smile is a powerful expression, and people tend to show their teeth when they feel self-assured. The whiter their teeth, the more confident they feel. Highlighting this connection between white teeth and confidence can effectively promote Blend-a-Med 3D White Luxe.
We created a comprehensive digital campaign centered around an interactive photo contest. The campaign involved the following steps: 1. Campaign Website: We launched a dedicated website where participants could upload photos of their smiles. The goal was to visually demonstrate the whitening effects of Blend-a-Med 3D White Luxe through real user experiences. 2. Social Sharing and Engagement: To encourage widespread participation, we integrated social sharing features. Participants were prompted to share their photos with friends and family on various social media platforms, inviting them to like their entries. 3. Dynamic Whitening Effect: To highlight the product's efficacy, we incorporated a unique feature where the participant's smile in the photo became progressively whiter with each like received. This dynamic visual representation emphasized the whitening power of Blend-a-Med 3D White Luxe in an engaging and memorable way. 4. Grand Prize: To incentivize participation, we offered an attractive grand prize—a trip for two to Rome, Italy. This not only motivated users to enter the contest but also linked the brand to a luxurious and desirable experience. The campaign successfully showcased the whitening power of Blend-a-Med 3D White Luxe while fostering user engagement and generating significant buzz on social media. The interactive and visually appealing nature of the contest helped participants and their networks connect with the brand on a deeper level, reinforcing the association between a confident, white smile and Blend-a-Med 3D White Luxe.
