Develop interactive photo contest showing whitening power of Blend-a-Med 3D White Luxe.

When people smile with confidence, they show their teeth. Whiter the teeth, more the confidence.

We developed the campaign website that allowed people to upload their photos, share them with friends and get points (Likes) to win the contest. The participant's smile on the photo was becoming shinier with every Like. The main prize for most Liked smile was the trip for two to Rome, Italy.