Task
Make a TV commercial that will differentiate from all those congrats-like TVCs.
Insight
After 70+ years of the totalitarian Soviet regime, Azerbaijan is at the beginning of reviving Islamic values. It’s normal that Ramadan is still mostly associated with fasting.
Solution
The slogan of Westgold is "Food nourishes the soul too" (translation). We developed the idea of food making people better both when they eat and when they fast.
